Why I am not following my dream

Around this time last year I was full-swing in the midst of my pastry school experience and I cannot deny that it was one of the best experiences of my life. Seriously.  You can read in my previous posts about why I chose to go, and how intensely I am passionate about baking. I love both the science of it and the artistic elements required to make beautiful desserts. I have grown particularly fond of cake decorating, as you may have noticed in my Instagram feed.

Julia Child says, “Find something you’re passionate about and keep tremendously interested in it.”

I have to admit, this quote still rings true for me but I view it differently than I did last year.

Last year, I believed very strongly that if you follow your heart and do what you love, the rest will follow. I thought if I just rocked the pastry program (which I did, by the way) and headed out into the pastry world that I would be able to make a career of it, eventually (I was realistic enough to believe it would take a while though). A few things that I did not realize about working in the food industry included needing better transportation, i.e. a car, to get to the early early baking shifts (when public transit is not an option). The places I wanted to work would be impossible for me to get to, so I basically couldn’t (and didn’t) apply. I have managed to live in Vancouver for the past 16 years without a car because transit is actually a pretty good system. But, not if you want to be a baker… I also knew that the wages were not very good (compared to other jobs I’ve had), but it wasn’t about the money, it was about doing what I love, right? I was willing to try and see if I could live off of a pastry cook’s wage. It’s not easy.

Here is a great article about the cost of cooking for love. One of my Chef’s from school recently shared it on social media, The High Cost of Cooking for Love.

There is a bit of a culture in the food industry that chefs are fuelled by passion and don’t need a personal life or to make money (or very little anyway). This lifestyle can be endured and succeeded-in by very few. Food TV popularity and media seems to have increased everyone’s belief that it’s a glamorous industry to work in, and celebrity chefs make lots of money. Just because a food business is in the media, doesn’t mean they are thriving necessarily, profit margins are very tight for food business owners. This heightened awareness of the industry has increased the the number of people who fantasize about quitting their day job and one day opening a cafe or a restaurant one day, becoming a Chef / or Pastry Chef.

I was one of those people, sort of. I dreamed of one day going to pastry school, for years… And I mean years. I just could never afford the time, or the cost of going to school (because going to culinary school is not cheap either) until last year it was possible. I made it happen, without missing a beat. My dream of going to pastry school and one day having my own bakery was now in present time, no longer a one-day vision. But I soon realized some of the realities in my dream, and learned it was more of a fantasy than a realistic dream. Don’t get me wrong, I actually haven’t given up necessarily, but I have quickly come to realize that working full-time in the food industry (as a baker) is not going to happen right now for me. I actually can’t afford to work in the industry and live in Vancouver. It just isn’t possible for me, at this time, nor is it possible for me to open my own business after the expense of going to culinary school (and I will fully admin I still have a bit of student loans left from my first degree).

I am fortunate that I have a strong resume of professional experience to fall back on. I am now exploring how to combine the two, using my background in marketing & communications and somehow be a part of the food industry in other ways (big or small).

Recently, I read a brilliant article by Ryan Holmes (@Invoker), of Hootsuite, When to (Not) Follow Your Heart. He raises many good points, and I particularly liked where he talked about discovering a passion within another passion.

This is where I am at now, I have come to realize that I simply enjoy creating things, and using both technical and artistic skills to do so.  I followed one dream, and learned that dreams may be refined based on experience and it’s an evolutionary process (at least for me). I am still very much interested in marketing & communications and over the last year I have learned a lot about running a small business and what entrepreneurs are up against before “overnight-success” dreams can even have a shot at coming true.

Another article I read from MindBodyGreen really spoke to me as well, How My Dream Job was Destroying My Health. This person had a job travelling around to amazing places all the time, but the conditions of the lifestyle were effecting her longterm health poorly. There needs to be a balance.

After working in the industry for just a short while, I started to have some wrist problems and needed physiotherapy to fix it but did not have the benefits to cover the treatment. I am fine now, but working in the food industry was going to require more physical conditioning for me to endure that lifestyle (read: working without much of a social life). After a long day what you really need to do is go get some exercise but I would be totally exhausted and just want to get off of my feet (i.e. nap). I know that most of my experiences were not even really intense compared to others, because I had breaks, and scheduled shifts. It was still an adjustment though, to stand all day too. I tried it, and I did not fall in love with that lifestyle.

Sitting all day in an office isn’t good for anyone either, however, at least with that routine, I was able to make room for a workout in my day that kept me in better shape. I used to run half marathons, regularly, but I basically stopped because I wanted to focus on pastry school, and I haven’t returned to run club since (but I’m working my way back now, a year later, with extra pastry to burn off!!).

After my short experience in the food industry I quickly realized I don’t want to bake on someone else’s terms, I just want to bake for myself (at least for now). I don’t want to have my own full-time business either, where I don’t actually get to do the part I love—bake—because I am consumed by other challenges of running a small business.

I ultimately do not want to lose the joy of baking because of baking too much or from dealing with people who don’t value the price of good food and quality baking (and that is a whole other topic on its own). For these reasons, I’m choosing to not follow my this dream, and that is totally okay.

This blog has been a place of passion for me for five years now, and I am thrilled that I have kept it going. I am now a member of Food Bloggers of Canada, too. Another proud achievement. I will absolutely continue to bake (don’t worry!) and enjoy the process, trying new recipes and experimenting, for me—and I’ll continue to share those experiences here, with you.

Now, I have begun to dream new dreams, and it is exciting to think of what possibilities lie ahead. I already know what taking a leap of faith requires of me, I’ve now made a few, and I will do it again, I am certain…

Mr. Mikes Gives A Buck!

MikeBurger Madness runs from July 18 – August 26, 2010: Mr Mikes’ aims to raise $50,000 for local charities!

Claire Booth, Mr Mikes Steakhouse & Bar

Claire Booth, of Mr Mikes Steakhouse & Bar, stands next to some fun artwork displayed at their corporate office - same artwork found in the franchises.

Not many places in BC can say they’ve been making the same burger for 50 years. Well Mr Mikes steakhouse chain can, and are celebrating their 50th anniversary this year by highlighting an original menu item: the MikeBurger. Fifty years later, they are still making MikeBurgers and now are giving back to local charities through the sale of each MikeBurger.

At their head office in Vancouver recently, I chatted with Claire Booth, Vice President of Brand Strategy, to learn more about Mr  Mikes story and this anniversary campaign.

What is the story behind Mr.Mike’s? It was a coupe of brothers. It was on Granville st. [911 Granville St to be exact]. They started off with this ‘steak for everyone’ making steak inexpensive. And they had this salad bar concept and when people think back to the Mr.Mikes they know and love, they think about the salad bar. They remember the baked potato wrapped in foil. ….But times have changed and we’ve moved on. Comparable to other steakhouses, our steaks are much better quality now.  There is no story to the name though. [Just the name the brothers chose]

Tell me more about MikeBurger Madness? This is our 50th anniversary campaign. We wanted it to be community focused. We wanted to highlight out MikeBurger because that is the only product that is still on our menu from 50 years ago. It is the same MikeBurger served in the same way. So we wanted to make that the focus.  …[It was key for us] to ensure we were giving back the community that is supporting us. …We aim to sell 50,000 MikeBurgers, and so far we are on track, we’ve already sold over 11,000 [as of day nine of the six-week campaign].

For a list of the charities each franchise is supporting, visit MrMikes.ca!

What are the franchises saying about MikeBurger Madness? They are really supportive.  Corporate office is going to match the winner [most sold burgers], so if the winner manages to raise $5000 then we’ll match it.  A great example is Dawson Creek, they are using the money to go towards building the community a new water park. Chilliwack is also a good example, they sold the most MikeBurgers on the first day [and are going strong still].

On a personal note, have you always worked in the food industry? [Claire joined the Mr. Mikes earlier this year, but has always worked in food related industries]  I really enjoy working in the food & beverage world. You’ve got to be so cutting edge and so aware of what’s going on competitively. …It keeps you on your toes, because there are so many trends when it comes to food and beverage.

…Working for a company like Mr.Mikes, and being so community focused, you can’t help but have a good time at work as well. Because what you are doing is bringing joy to other people so it reflects in the corporate culture as well.

MikeBurger options

Mr Mikes menu Mike Burger options! Source: MrMikes.ca

Can you describe a MikeBurger? It’s different from other hamburgers. Its one of those foods that Mr.Mikes is known for.  …It comes on a garlic buttered toast, and the bun itself is a piece of French loaf. A large oval beef patty, our special sauce and served with fries. Its one of those burgers that you bite in and it is just messy, yummy, and rich! You have to try one if you haven’t! There are different types as well, I just described the Classic MikeBurger, but there is the Bacon, Avalanche, or Mushroom MikeBurger too.

The massive MikeBurger experience is worth the trip to Langley, Coquitlam, or Surrey for GVRD residents.  Summer is the perfect time to explore new places, burgers, and give back to charity as well!